Online Marketing

Best Digital Marketing Resources

Updated on February 13, 2019

Digital marketing is always changing. When you’re busy it can be hard to stay current on algorithm updates and best practices. Here are some of the best digital marketing resources. Whether you want to stay up-to-date or you want to know how to learn digital marketing these will help.

Tip: Create a Habit

One of the best tips I can give you is to try and create a routine to stay current on digital marketing. Don’t overwhelm yourself. Try to incorporate some digital marketing news into your daily or weekly routine.

To start, choose one of the following sources that will fit best with your existing habits. If you find more time, add more sources.

If you start by subscribing to everything at once you’ll end up ignoring everything. Don’t do this, it’s pointless. If you don’t like the first source, drop it and try another. Create a stream of sources that works for you.

Podcasts

If you have a commute, podcasts are a great way to stay current on marketing trends. And to be more efficient, I recommend listening at 1.5 speed. It takes a bit to get used to, but once you do you won’t want to switch back.

There are tons of marketing podcasts. You may be able to find one for your specific niche. My favorite marketing related podcasts are Edge of the Web, Marketing Over Coffee, Authority Hacker, Akimbo, and The Science of Social Media.

Edge of the Web

This is a wonderful podcast to stay current on marketing changes and trends. Each episode starts with a recap of the major digital marketing news for the week. The hosts and the guest discuss the updates. It’s nice to not only hear about changes but also to get opinions from industry experts.

Whether you want to keep your skills sharp or are looking to learn digital marketing, you should try this show. The two hosts, Erin Sparks and Tom Brodbeck, do a great job of keeping the show both entertaining and informative. They bring a lot of energy to the subject, which I noticed is lacking in the majority of marketing podcasts.

Marketing Over Coffee

These guys do a good job of recapping some of the big changes in the digital marketing industry. The episodes are pretty short (around 25 minutes) which makes this a convenient way to stay updated with a short commute.

Many times they’ll have a guest with a pretty big name. Other times the hosts, John Wall and Christopher Penn, chat with each other. Either way, it’s an interesting half hour and worth the time.

Authority Hacker

This podcast is all about affiliate marketing. I don’t focus much on affiliate marketing but I decided to give this show a try for that very reason. I wanted to stay current on the aspects of digital marketing that I don’t dedicate much time to.

It turns out, this podcast is very useful for all digital marketers. Even if they don’t focus on affiliate marketing. Many episodes can apply to other marketing fields such as content marketing and SEO.

Gael Breton and Mark Webster do a great job of discussing best practices. They tend to explain topics in a very simple, easy to understand language. This is helpful for any level of marketer.

Akimbo

This podcast is by Seth Godin. Need I say more? Probably not, but I will anyways.

This is an amazing podcast that makes you think. Each episode is intriguing and brings up excellent points.

This show doesn’t discuss technical changes but instead discusses important marketing principles. This may not help you stay current on trends but it will make you a better marketer.

The Science of Social Media

This podcast is a must to stay current on social media trends. Each episode is short, around 15 minutes. The hosts, Brian Peters and Hailley Griffis, provide the social media news that matters. And they back up their tips and best practices with data.

RSS Feeds

If you follow blogs and already use an RSS feeder, such as Feedly, add some digital marketing related blogs. My favorite digital marketing blogs are Quick Sprout, Buffer, Wordstream, and Conversion XL.

Quick Sprout

This blog is by Neil Patel. This is a great way to stay on current on best practices for all aspects of digital marketing.

These posts are thorough and offer material that is useful to any level of marketer. Most of the articles are long but have several subheadings and bullets so you can scan the article. That way you can find the content that is most useful to you.

Buffer

This blog does an amazing job of providing data backed articles that delve deep into what you should do and why. Since this blog is by Buffer, the focus of this blog is social networking. Even if you don’t focus on social media, this is information you’ll want. It’s interesting and can apply to other areas of digital marketing.

Wordstream

The majority of content on this blog is about paid advertising. That can range from Google Ads, Bing Ad Center, to Facebook Ads. This is great information to stay on top of.

This blog has both best practices and changes to paid advertising you should be aware of. If you are running any paid ads, you’ll want to follow this blog. That way you don’t miss any big changes and end up wasting your budget.

Conversion XL

Conversion Rate Optimization is important for all digital marketers. It’s always interesting to learn about marketing psychology and what makes people convert. This is a great blog to follow to learn from case studies and research that can improve conversion rates.

Email

If you prefer to get a daily digest in your email check out SearchCap from Search Engine Land or Marketing Day from Marketing Land. I’d choose only one as they have some overlap. This daily digests provide a nice overview of the most important marketing articles.

Even if you only end up reading the headlines this will help you stay more current than nothing. When there’s a big change you won’t miss it. You’ll see it pop up in many article headlines day after day. When that happens, I’d recommend reading one and making sure you understand how it impacts you.

Conclusion

Don’t over do it. Choose a method you’ll actually pay attention to and not ignore. None of these will help you stay current if you don’t have the time to pay attention to them. So, start simple.

Do you have a digital marketing resource you love that I didn’t mention? Please let me know in the comments.

About the Author

Jennifer Rogina has been a digital marketing specialist since 2008. During those years she has focused on Pay Per Click Advertising, Search Engine Optimization, and Conversion Rate Optimization.

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