Email Marketing Resources
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How to Use Personas to Craft Incredible Copy
Marketing personas can be a powerful tool if used properly. Find out what a persona is, why to use one, how to create them and download a free template.Read More
11 Conversion Optimization Tips for Successful Landing Pages
Want to have a large impact on your website? Focus on conversion optimization. Here are conversion optimization tips you can apply to your landing pages.Read More
UTM Tags vs Event Tracking: What are they and when do you use them?
Do you know when to use a UTM tag and when to use an event in Google Analytics? Let's learn what they are and how they're used to capture campaign data.Read More