Search Engine Optimization

How to Stay Up to Date with SEO Trends

how to stay up to date with seo trends

Updated on May 5, 2020

SEO is always changing. And you have limited time. How can you make sure your time is spent focusing on the SEO tactics that matter most? Here are four simple ways you can stay up to date with SEO trends.

1. Follow Industry News

The first tip to stay current on SEO tactics, is to follow SEO industry news. You can subscribe to marketing resources to hear the latest changes.

You can find this information in whatever medium you find easiest to consume. You can get SEO news from blogs, podcasts, and email digests. To find links to my favorite marketing news sources, view the full digital marketing resource guide.

The key here is to subscribe to only enough sources to stay informed, not overwhelmed. If you aren’t sure how much marketing news you can add to your current routine, start small. Choose one blog or one podcast or one email digest to follow. Then, start to add more as you find the time.

If you instead follow as much as possible and start to feel overwhelmed, you will end up ignoring all of it.

2. Configure Webmaster Tools

The next thing is to set up Google Search Console and Bing Webmaster Tools.

These tools allow the search engines to directly communicate with you. If there is advice the search engines want to give you, you should be available to receive it.

These tools make it easy to submit your sitemap, get notified of crawl errors, and identify if there is any suspicious or malicious activity.

They are free tools, and there is no reason not to sign up and start benefiting from the extra data and communication.

3. Use a DIY SEO Tool

Another way to stay up to date on SEO trends is to leverage a tool. You can use a DIY SEO tool (such as ClearPath Online) to follow SEO tasks for your website.

Instead of you spending time to figure out the best SEO tactic to tackle, a DIY SEO tool will guide you through every task step-by-step. And when a search engine algorithm changes and completely disrupts the standard SEO tactics, you don’t need to know.

You just keep following the tasks in the DIY SEO tool which update to reflect the newest trends. That way, you know you aren’t wasting time doing something that improved rankings a few years ago, but now can hurt rankings.

4. SEO Periodic Table

Lastly, you can download and reference the SEO Periodic Table. The SEO Periodic Table is a graphic created by Search Engine Land. It visually describes the most important SEO factors. They update it annually.

It’s nice to look at and provides a good overview of what’s important for SEO this year. It won’t keep you updated daily, but it’s still a nice overview of what is the most impactful for SEO this year.

No matter how you choose to do it, if you want to be successful with SEO, you’ll need to find a way to stay up to date with the latest SEO and digital marketing trends. Hopefully one, or multiple, of these methods will be able to help you do so.

What is your favorite way to stay up to date on SEO trends? Let us know in the comments!


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About the Author

Jennifer Rogina is the Co-Founder & Lead Marketer of ClearPath Online, a DIY SEO tool for entrepreneurs to grow their own website traffic. Jennifer has been a digital marketing specialist since 2008. In that time she has focused on search engine optimization, digital analytics, and conversion optimization.