Free Online Course
How to do SEO Yourself
No Experience Required
What You’ll Learn
How to Create a Persona
Learn how to identify your target audience and create a marketing persona so you can easily visualize that person and focus your content to support their needs.
How to Generate Content Ideas
Learn a foolproof system to come up with content ideas so your website can continuously post fresh content. Receive a template to generate ideas and a content calendar template to plan them out.
How to Create & Optimize Content
Master the art of content creation with a content creation checklist and resource guide you can follow when writing your articles. You’ll also learn 6 simple optimizations to add to your content that can help increase search engine rankings.
Post-Publish Promotion System
Learn the system you can follow to make sure people look at your content. This system will guide you through promotion tactics to follow to grow visibility after you push publish.
Technical SEO Tactics
Technical SEO doesn’t have to be complicated. There are a few technical improvements, such as an XML sitemap and robots.txt file, that can be made to improve optimization for your entire website.
How to Proactively Resolve SEO Errors
Learn how to monitor and resolve the most common SEO errors. Understanding how to monitor errors on a regular basis will allow you to resolve a problem before your website ranking goes down.
User Experience Improvements
To get the most value out of your SEO efforts, you want to make sure the user experience on your website is optimized so you can convert the search engine traffic you receive. Learn how to improve the user experience of your website.
This course includes 10 lessons. One lesson is sent to your email each weekday, starting immediately after signing up. The course can be completed right away, or at your own pace. Just keep each lesson in your inbox and you can review it whenever you’d like.
Video and Text Format
Each lesson is sent in both a video and text format so you can consume the course material however you’d like.
No Cost to You
This course is completely free. We want to help you grow your own website traffic, whether or not you currently have a budget in place for SEO training.
Meet Your Instructor
Hi, I’m Jennifer! I’m the Co-Founder & Lead Marketer of ClearPath Online, a DIY SEO tool for entrepreneurs to grow their own website traffic. I’ve been a digital marketing specialist since 2008. In that time, I’ve tested various SEO tactics and strategies and fine-tuned my routine to improve SEO and grow website traffic. I want to save your time, so you aren’t stuck doing research and figuring out what tactics and tools to use. I want you to take a shortcut. I want to give you the ability to grow your own website traffic.