How to Use Personas to Craft Incredible Copy

Marketing personas can be a powerful tool if used properly. Find out what a persona is, why to use one, how to create them and download a free template.

11 Conversion Optimization Tips for Successful Landing Pages

Want to have a large impact on your website? Focus on conversion optimization. Here are conversion optimization tips you can apply to your landing pages.

UTM Tags vs Event Tracking: What are they and when do you use them?

Do you know when to use a UTM tag and when to use an event in Google Analytics? Let's learn what they are and how they're used to capture campaign data.

What Disney Can Teach You About Repurposing Content

Repurposing content allows your best content to take advantage of multiple formats. Let's look at Disney to get an idea of how this tactic works.

12 Easy Content Ideas to Intrigue Your Readers

Sometimes it's difficult to come up with new content ideas. When you get stuck, review this list to help trigger your next brilliant content idea.

How to Use a Conversion Test Scoring System to Prioritize Split Test Ideas

How do you organize and prioritize all of your split test ideas into actionable test ideas? You create a conversion test scoring system. Here's how.

Our Long BetaList Journey - The Path From Rejection to Featured

As you get closer to releasing your product, you may want to gather beta testers. BetaList is the best way to do that. Here is our BetaList journey.

What is a Hashtag? Why and How to Use Them.

A hashtag can help your social networks in multiple ways including getting more exposure. Learn how to use hashtags to get the maximum benefit.

6 Conversion Optimization Tools You Need

Increasing conversion rate helps you get the most value from the traffic you're receiving. These conversion optimization tools will help you identify how.

What The Muppets Can Teach You About Online Marketing

Muppets Most Wanted surprisingly has many scenes that can teach you about online marketing. Here are my favorites and what marketing tactics they portray.