Learn Digital Analytics

These resource guides will provide the step-by-step directions you need to learn digital analytics. That way you can get the most value from your analytics.

Getting Started

how to setup google analytics

How to Setup Google Analytics

Google Analytics provides you the data you need to get a clear picture of what is happening on your website. We’ll walk you through exactly what you need to do to get the most value out of Google Analytics.

google analytics metrics

How to Set up a Goal in Google Analytics

To get the most out of Google Analytics, you should add goals. Let’s go over how to set up a goal in Google Analytics so you can make data-driven decisions.

google analytics metrics

7 Important Google Analytics Metrics for Bloggers

Google Analytics is amazing. But, it can be overwhelming. We’ll go over seven important Google Analytics metrics that you’ll want to monitor.

Understanding Data

utm tags vs events

UTM Tags vs Event Tracking: What are they and when to use them?

Do you know when to use a UTM tag and when to use an event in Google Analytics? Let’s learn what they are and how they’re used to capture campaign data.

bounce rate vs exit rate

Bounce Rate vs Exit Rate: What’s the Difference?

Understanding the difference between bounce rate and exit rate in Google Analytics will help you make data-driven decisions. We’ll go over what they are, where to find them, and how to improve them.

what is direct traffic

What is Direct Traffic in Google Analytics?

Have you seen Direct traffic listed at the top of your acquisition sources. What is direct traffic in Google Analytics? Here are the causes.

utm vs gtm

UTM vs GTM: How are they related?

There is often some confusion between UTM and GTM. We’ll explain what they are and what you need to know about UTM vs GTM.

qualitative vs quantitative data

How to Collect Qualitative and Quantitative Data on Your Blog

Use both quantitative and qualitative data to know how to improve your blog. Here’s how to collect qualitative and quantitative data.

identifying problem pages

How to Identify Pages that Need Improvement

Here’s how to identify the pages on your website that need improvement. This will help to improve conversion and boost SEO.

automated insights

How Google Analytics Automated Insights Make it Easy to Analyze Data

An easy way to analyze data is to focus on the Google Analytics automated insights. Here’s how to use automation built into Google Analytics.

new vs returning

New vs Returning Visitors in Google Analytics

What are new and returning users? Here is everything you need to know about new vs returning visitors in Google Analytics.

Analytics Configurations

tracking events

Tracking Events in Google Analytics: The Complete Guide

This is the complete guide on tracking events in Google Analytics. Learn what events are, how to configure and test them, and where to review the data.

how to create a utm code

How to Create a UTM Code

Successful marketers track their campaigns. One way to do this is with UTM tags. Let’s discuss how to create a UTM code to track your marketing campaigns.

google analytics google search console integration

Google Analytics Search Console Integration

The Google Analytics Search Console integration allows marketers to get more insight with their data. Let’s discuss how to integrate these two tools.

data studio content review

How to Use Google Data Studio to Automate Post-Publish Content Review

Reviewing data can help you get more value from your content. Let’s walk through how to create a dashboard to make it easy to track. (Template included.)

what is ga4

What is Google Analytics GA4?

Google Analytics has released a new version, GA4. But, what is Google Analytics GA4? Here’s what’s changing and what you need to know.

gtm vs ga

Google Tag Manager vs Google Analytics

Google Tag Manager and Google Analytics don’t rely on each other but do work well together. Let’s dig into Google Tag Manager vs Google Analytics.


create a metrics dashboard

Create Metrics Dashboard for Free

By monitoring metrics you can identify the strengths and weaknesses of any website. Let’s discuss how to create a metrics dashboard for free!

best data dashboard tools

Best Data Dashboard Tool for a Solopreneur

Data is crucial to success. Collecting it isn’t enough, you must monitor it. To do this, use a data dashboard tool. Here are the 5 best data dashboard tools for bloggers and solopreneurs.

Analytics Use Cases

google analytics for social media

Google Analytics for Social Media

Using Google Analytics for social media helps you know where to focus social efforts. Understand which networks convert and what content matters most.

google analytics for content marketing

Google Analytics for Content Marketing

Let’s review reports in Google Analytics for content marketing. If you know where to look you can track content performance and generate new content ideas.

how google analytics can help seo

How can Google Analytics Help My SEO?

If you want to increase website traffic, you need to install Google Analytics. But, how can Google Analytics help my SEO? We’ll explain how to use the data.