Learn Digital Analytics
These resource guides will provide the step-by-step directions you need to learn digital analytics. That way you can get the most value from your analytics.
Getting Started
How to Setup Google Analytics
Google Analytics provides you the data you need to get a clear picture of what is happening on your website. We’ll walk you through exactly what you need to do to get the most value out of Google Analytics.
How to Set up a Goal in Google Analytics
To get the most out of Google Analytics, you should add goals. Let’s go over how to set up a goal in Google Analytics so you can make data-driven decisions.
7 Important Google Analytics Metrics for Bloggers
Google Analytics is amazing. But, it can be overwhelming. We’ll go over seven important Google Analytics metrics that you’ll want to monitor.
Understanding Data
UTM Tags vs Event Tracking: What are they and when to use them?
Do you know when to use a UTM tag and when to use an event in Google Analytics? Let’s learn what they are and how they’re used to capture campaign data.
Bounce Rate vs Exit Rate: What’s the Difference?
Understanding the difference between bounce rate and exit rate in Google Analytics will help you make data-driven decisions. We’ll go over what they are, where to find them, and how to improve them.
What is Direct Traffic in Google Analytics?
Have you seen Direct traffic listed at the top of your acquisition sources. What is direct traffic in Google Analytics? Here are the causes.
UTM vs GTM: How are they related?
There is often some confusion between UTM and GTM. We’ll explain what they are and what you need to know about UTM vs GTM.
How to Collect Qualitative and Quantitative Data on Your Blog
Use both quantitative and qualitative data to know how to improve your blog. Here’s how to collect qualitative and quantitative data.
Analytics Configurations
Tracking Events in Google Analytics: The Complete Guide
This is the complete guide on tracking events in Google Analytics. Learn what events are, how to configure and test them, and where to review the data.
How to Create a UTM Code
Successful marketers track their campaigns. One way to do this is with UTM tags. Let’s discuss how to create a UTM code to track your marketing campaigns.
Google Analytics Search Console Integration
The Google Analytics Search Console integration allows marketers to get more insight with their data. Let’s discuss how to integrate these two tools.
How to Use Google Data Studio to Automate Post-Publish Content Review
Reviewing data can help you get more value from your content. Let’s walk through how to create a dashboard to make it easy to track. (Template included.)
Dashboards
Create Metrics Dashboard for Free
By monitoring metrics you can identify the strengths and weaknesses of any website. Let’s discuss how to create a metrics dashboard for free!
Best Data Dashboard Tool for a Solopreneur
Data is crucial to success. Collecting it isn’t enough, you must monitor it. To do this, use a data dashboard tool. Here are the 5 best data dashboard tools for bloggers and solopreneurs.
Analytics Use Cases
Google Analytics for Social Media
Using Google Analytics for social media helps you know where to focus social efforts. Understand which networks convert and what content matters most.
Google Analytics for Content Marketing
Let’s review reports in Google Analytics for content marketing. If you know where to look you can track content performance and generate new content ideas.
How can Google Analytics Help My SEO?
If you want to increase website traffic, you need to install Google Analytics. But, how can Google Analytics help my SEO? We’ll explain how to use the data.
