Learn Digital Analytics

These resource guides will provide the step-by-step directions you need to learn digital analytics. That way you can get the most value from your analytics.

how to setup google analytics

How to Setup Google Analytics

Google Analytics provides you the data you need to get a clear picture of what is happening on your website. We’ll walk you through exactly what you need to do to get the most value out of Google Analytics.

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UTM Tags vs Event Tracking: What are they and when to use them?

Do you know when to use a UTM tag and when to use an event in Google Analytics? Let’s learn what they are and how they’re used to capture campaign data.

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Tracking Events in Google Analytics: The Complete Guide

This is the complete guide on tracking events in Google Analytics. Learn what events are, how to configure and test them, and where to review the data.