Learn Digital Analytics

These resource guides will provide the step-by-step directions you need to learn digital analytics. That way you can get the most value from your analytics.

how to setup google analytics

How to Setup Google Analytics

Google Analytics provides you the data you need to get a clear picture of what is happening on your website. We’ll walk you through exactly what you need to do to get the most value out of Google Analytics.


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Do you know when to use a UTM tag and when to use an event in Google Analytics? Let’s learn what they are and how they’re used to capture campaign data.

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Tracking Events in Google Analytics: The Complete Guide

This is the complete guide on tracking events in Google Analytics. Learn what events are, how to configure and test them, and where to review the data.

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Bounce Rate vs Exit Rate: What’s the Difference?

Understanding the difference between bounce rate and exit rate in Google Analytics will help you make data-driven decisions. We’ll go over what they are, where to find them, and how to improve them.

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Google Analytics for Social Media

Using Google Analytics for social media helps you know where to focus social efforts. Understand which networks convert and what content matters most.