SEO and content marketing are two pieces of the same puzzle. Without content, you have nothing to optimize for search engines. Search engines rank pages, and pages only exist if you have created content.
More Content Means Ranking for More Keywords
The more content you have, the more keywords you could rank for in search engines. Search engines want to provide the most relevant content for search queries. Creating high-quality, focused articles will add valuable content to your website and allow your website to match more specific and relevant keywords.
More Content Can Increase Clicks
Publishing high-quality content often allows you to create a library of resources for your target market. Having content specific to your audience’s needs not only gets your content to rank for relevant search queries but can also increase clicks. When people see an article that covers exactly what they are looking for, not just a generic page, they will click on it. Those clicks can then help increase your ranking.
More Content Gives More Backlink Opportunities
Gaining backlinks is another tactic that can increase search rankings. The more content you have (especially high-quality content), the more likely you are to get natural backlinks. Natural backlinks occur when other websites link to your article on their own. These are the best because they require no outreach on your part. They involve no time or money, and because they are natural links, they often provide more long-term ranking benefits than earned links.
More Content Provides a Better User Experience
Having more content can lead to a better user experience; a user can stumble on your website looking to answer one question and then find answers to questions they never thought to ask.
Now, this can also work the other way around. More content can hurt the user experience if not intelligently linked to related articles. Add internal links to relevant articles when discussing a particular topic, and make sure the main navigation is simple and easy to use.
If you make it simple to jump from article to article, then more content will provide a better user experience.
Content and SEO go hand in hand. Creating content but failing to optimize it for search engines is a waste of time. It is unlikely to get discovered. And there is no SEO to perform without content. You need both content and SEO in your digital marketing strategy.
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