The best long term SEO strategy is to align your website goals with search engine goals. Focus on the user. Follow these tips for long term SEO success.

When you try to find SEO competitors you may discover they aren’t who you expect. Since SEO competitors compete for keywords not product they can differ from normal competitors. Use this process (and template) to find your SEO competitors.

The Google Analytics Search Console integration allows marketers to get more insight with their data. Let’s discuss how to integrate these two tools.

Let’s review reports in Google Analytics for content marketing. If you know where to look you can track content performance and generate new content ideas.

If you want to increase website traffic, you need to install Google Analytics. But, how can Google Analytics help my SEO? We’ll explain how to use the data.

Google Search Console provides a ton of information, including crawl errors. Let’s discuss how to fix crawl errors using the Index Coverage report.

Maintaining your website is important. And what about 404 error pages? Do 404 errors hurt SEO? Let’s dig into the 404 error details that matter for SEO.

Reviewing data can help you get more value from your content. Let’s walk through how to create a dashboard to make it easy to track. (Template included.)